{"id":43360,"date":"2025-08-21T18:15:03","date_gmt":"2025-08-21T22:15:03","guid":{"rendered":"https:\/\/conexion23.com\/?p=43360"},"modified":"2025-08-21T18:20:04","modified_gmt":"2025-08-21T22:20:04","slug":"la-importancia-de-proteger-tus-datos-personales-en-internet","status":"publish","type":"post","link":"https:\/\/conexion23.com\/?p=43360","title":{"rendered":"La importancia de proteger tus datos personales en Internet"},"content":{"rendered":"

Las\u00a0filtraciones de datos<\/strong>\u00a0son una amenaza creciente para las empresas y una pesadilla para sus clientes. Seg\u00fan las \u00faltimas cifras, en\u00a02024<\/strong>\u00a0se produjeron\u00a03.158 incidentes denunciados p\u00fablicamente en Estados Unidos<\/strong>, apenas debajo del m\u00e1ximo hist\u00f3rico.<\/p>\n

Como resultado, se tuvieron que enviar m\u00e1s de\u00a01.300 millones de cartas de notificaci\u00f3n de violaci\u00f3n de datos<\/strong>\u00a0a las v\u00edctimas, de las cuales m\u00e1s de\u00a01.000 millones<\/strong>\u00a0se vieron afectadas por\u00a0cinco mega brechas de m\u00e1s de 100 millones de registros cada una<\/strong>.<\/p>\n

ESET<\/strong>, compa\u00f1\u00eda l\u00edder en detecci\u00f3n proactiva de amenazas, comenta que hay muchas otras formas de que la informaci\u00f3n personal identificable (IPI<\/strong>) caiga en las manos equivocadas, pero una vez que circula en la clandestinidad de la\u00a0ciberdelincuencia<\/strong>, es s\u00f3lo cuesti\u00f3n de tiempo que se utilice en intentos de\u00a0fraude de identidad<\/strong>.<\/p>\n

\u201cUna vez que\u00a0tus datos personales<\/strong>\u00a0fueron robados, ya sea en una brecha masiva o a trav\u00e9s de uno de los distintos m\u00e9todos existentes, es probable que estos datos sean vendidos o cedidos a otros para su uso en diversos esquemas de fraude. Esto podr\u00eda ir desde compras ilegales hasta la toma de control de cuentas (ATO<\/strong>), fraude de cuentas nuevas o esquemas de\u00a0phishing<\/strong>\u00a0dise\u00f1ados para obtener informaci\u00f3n a\u00fan m\u00e1s sensible. En algunos casos, se mezclan datos reales con otros generados por m\u00e1quinas para crear\u00a0identidades sint\u00e9ticas<\/strong>\u00a0m\u00e1s dif\u00edciles de bloquear por los filtros antifraude\u201d, comenta\u00a0Camilo Guti\u00e9rrez Amaya<\/strong>, jefe del Laboratorio de Investigaci\u00f3n de Seguridad Inform\u00e1tica de\u00a0ESET Latinoam\u00e9rica<\/strong>.<\/p>\n

\n

\u00bfQu\u00e9 datos est\u00e1n en juego?<\/strong><\/h3>\n
    \n
  • \n

    Nombres y direcciones<\/strong><\/p>\n<\/li>\n

  • \n

    N\u00fameros de tarjetas de cr\u00e9dito\/pago<\/strong><\/p>\n<\/li>\n

  • \n

    N\u00fameros de documentos de identidad oficiales<\/strong><\/p>\n<\/li>\n

  • \n

    N\u00fameros de cuentas bancarias<\/strong><\/p>\n<\/li>\n

  • \n

    Datos de credenciales de servicios de salud<\/strong><\/p>\n<\/li>\n

  • \n

    Pasaporte o carn\u00e9 de conducir<\/strong><\/p>\n<\/li>\n

  • \n

    Datos de acceso a cuentas personales y de empresa en Internet<\/strong><\/p>\n<\/li>\n<\/ul>\n

    \n

    El\u00a0fraude de identidad<\/strong>\u00a0se reduce a los datos, por lo que es importante comprender c\u00f3mo los ciberdelincuentes consiguen la informaci\u00f3n. Si no est\u00e1n robando grandes cantidades de datos de terceras organizaciones, los principales vectores de ataques dirigidos contra individuos son:<\/p>\n

      \n
    • \n

      Phishing\/smishing\/vishing:<\/strong>\u00a0los ataques cl\u00e1sicos de ingenier\u00eda social pueden producirse a trav\u00e9s de varios canales, desde el tradicional phishing por correo electr\u00f3nico hasta mensajes de texto (smishing) e incluso llamadas telef\u00f3nicas (vishing).<\/p>\n<\/li>\n

    • \n

      Robo digital:<\/strong>\u00a0skimming en sitios de comercio electr\u00f3nico.<\/p>\n<\/li>\n

    • \n

      Wi-Fi p\u00fablicas:<\/strong>\u00a0redes no seguras que permiten ataques man-in-the-middle.<\/p>\n<\/li>\n

    • \n

      Malware Infostealer:<\/strong>\u00a0roba archivos, contrase\u00f1as, criptoactivos y pulsaciones de teclas.<\/p>\n<\/li>\n

    • \n

      Publicidad maliciosa<\/strong>\u00a0y\u00a0sitios web falsos<\/strong>\u00a0(drive-by-downloads, phishing).<\/p>\n<\/li>\n

    • \n

      Aplicaciones maliciosas:<\/strong>\u00a0troyanos y ladrones de informaci\u00f3n fuera de tiendas oficiales.<\/p>\n<\/li>\n

    • \n

      P\u00e9rdida o robo de dispositivos<\/strong>\u00a0sin la protecci\u00f3n adecuada.<\/p>\n<\/li>\n<\/ul>\n

      \n

      Buenas pr\u00e1cticas para protegerse (ESET)<\/strong><\/h3>\n
        \n
      • \n

        Contrase\u00f1as fuertes y \u00fanicas<\/strong>\u00a0+ autenticaci\u00f3n de doble factor (2FA<\/strong>).<\/p>\n<\/li>\n

      • \n

        Instalar software de seguridad<\/strong>.<\/p>\n<\/li>\n

      • \n

        Ser esc\u00e9pticos\/as<\/strong>\u00a0ante mensajes sospechosos.<\/p>\n<\/li>\n

      • \n

        Usar aplicaciones solo de sitios leg\u00edtimos<\/strong>\u00a0(App Store, Google Play).<\/p>\n<\/li>\n

      • \n

        Evitar redes Wi-Fi p\u00fablicas<\/strong>\u00a0o usar\u00a0VPN<\/strong>.<\/p>\n<\/li>\n<\/ul>\n

        \n

        Frente a una\u00a0filtraci\u00f3n de informaci\u00f3n<\/strong>\u00a0hay algunas medidas importantes a tomar de forma r\u00e1pida:<\/p>\n

          \n
        • \n

          Comunicarlo al\u00a0banco<\/strong>\u00a0para\u00a0bloquear las tarjetas<\/strong>.<\/p>\n<\/li>\n

        • \n

          Denunciar el fraude<\/strong>\u00a0y solicitar nuevas tarjetas.<\/p>\n<\/li>\n

        • \n

          Notificar a las\u00a0autoridades<\/strong>\u00a0competentes.<\/p>\n<\/li>\n

        • \n

          Cambiar las contrase\u00f1as<\/strong>\u00a0y activar el\u00a0doble factor de autenticaci\u00f3n (2FA)<\/strong>.<\/p>\n<\/li>\n<\/ul>\n

          \n

          \u201cEl\u00a0fraude de identidad<\/strong>\u00a0sigue siendo una amenaza porque es relativamente f\u00e1cil obtener beneficios en el mundo cibercriminal. Al reducir las v\u00edas que pueden utilizar para extraer la informaci\u00f3n personal, podemos incomodar a nuestros adversarios y mantener nuestras propias vidas digitales a salvo y seguras\u201d, concluye\u00a0Camilo Guti\u00e9rrez Amaya de ESET<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Las\u00a0filtraciones de datos\u00a0son una amenaza creciente para las empresas y una pesadilla para sus clientes. Seg\u00fan las \u00faltimas cifras, en\u00a02024\u00a0se produjeron\u00a03.158 incidentes denunciados p\u00fablicamente en Estados Unidos, apenas debajo del m\u00e1ximo hist\u00f3rico. Como resultado, se tuvieron que enviar m\u00e1s de\u00a01.300 millones de cartas de notificaci\u00f3n de violaci\u00f3n de datos\u00a0a las v\u00edctimas, de las cuales m\u00e1s […]<\/p>\n","protected":false},"author":15,"featured_media":43361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-43360","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arte-y-cultura-urbana"],"yoast_head":"\nLa importancia de proteger tus datos personales en Internet - Conexi\u00f3n 23<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conexion23.com\/?p=43360\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de proteger tus datos personales en Internet - Conexi\u00f3n 23\" \/>\n<meta property=\"og:description\" content=\"Las\u00a0filtraciones de datos\u00a0son una amenaza creciente para las empresas y una pesadilla para sus clientes. Seg\u00fan las \u00faltimas cifras, en\u00a02024\u00a0se produjeron\u00a03.158 incidentes denunciados p\u00fablicamente en Estados Unidos, apenas debajo del m\u00e1ximo hist\u00f3rico. Como resultado, se tuvieron que enviar m\u00e1s de\u00a01.300 millones de cartas de notificaci\u00f3n de violaci\u00f3n de datos\u00a0a las v\u00edctimas, de las cuales m\u00e1s […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conexion23.com\/?p=43360\" \/>\n<meta property=\"og:site_name\" content=\"Conexi\u00f3n 23\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/conexion23com\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T22:15:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T22:20:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/conexion23.com\/wp-content\/uploads\/2025\/08\/234234234576456876478567345643265128735926-1024x576-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Raffy Ben\u00edtez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raffy Ben\u00edtez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/conexion23.com\\\/?p=43360#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/conexion23.com\\\/?p=43360\"},\"author\":{\"name\":\"Raffy Ben\u00edtez\",\"@id\":\"https:\\\/\\\/conexion23.com\\\/#\\\/schema\\\/person\\\/03e36043331117e97a373299bbcd30a6\"},\"headline\":\"La importancia de proteger tus datos personales en Internet\",\"datePublished\":\"2025-08-21T22:15:03+00:00\",\"dateModified\":\"2025-08-21T22:20:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/conexion23.com\\\/?p=43360\"},\"wordCount\":625,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/conexion23.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/conexion23.com\\\/?p=43360#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/conexion23.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/234234234576456876478567345643265128735926-1024x576-1.webp\",\"articleSection\":[\"Arte y cultura urbana\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/conexion23.com\\\/?p=43360#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/conexion23.com\\\/?p=43360\",\"url\":\"https:\\\/\\\/conexion23.com\\\/?p=43360\",\"name\":\"La importancia de proteger tus datos personales en Internet - 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